Pengaruh Modal Usaha, Penggunaan Qris, Dan Promosi Terhadap Pendapatan Usaha Mikro Bidang Fashion Di Kota Cirebon | Katalog Online Pusat Perpustakaan IAIN Syekh Nurjati Cirebon

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Pengaruh Modal Usaha, Penggunaan Qris, Dan Promosi Terhadap Pendapatan Usaha Mikro Bidang Fashion Di Kota Cirebon

Yeyen Nuraeni - Nama Orang;

This study aims to analyze the effect of business capital, the use of QRIS, and promotion on the income of fashion micro businesses in Cirebon City. Micro businesses have a strategic role in the local economy, but still face various challenges, such as limited capital, low adoption of digital payment technology, and an unoptimal promotion strategy. The research method used in this study is a quantitative approach with descriptive methods. The sample of this study amounted to 57 micro businesses in the fashion sector in Cirebon City, which used probability sampling techniques with simple random sampling methods. Data were collected through questionnaires and analyzed using multiple linear regression with the help of SPSS version 25 software. Based on the results of the analysis, business capital, use of QRIS, and promotion simultaneously have a significant effect on micro business income in the fashion sector in Cirebon City (p-value = 0.006). Partially, only the use of QRIS has a significant effect (p-value = 0.039), while business capital and promotion are not significant. The variable with the dominant influence is the use of QRIS (regression coefficient 0.273), indicating that payment digitization has a greater impact on increasing income than business capital and promotion. Keywords: Business Capital, QRIS Usage, Promotion, Micro business income, Fashion, Cirebon City.

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257204139 K EKOS-25139 YEY p Perpustakaan Pusat (Lantai 3) Tersedia namun tidak untuk dipinjamkan - No Loan

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Judul Seri: -
No. Panggil: K EKOS-25139 YEY p
Penerbit: Cirebon : UIN SSC., 2025
Deskripsi Fisik: -
Bahasa: Indonesia
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Klasifikasi: NONE
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Pernyataan Tanggungjawab: Yeyen Nuraeni

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Pengaruh Modal Usaha, Penggunaan Qris, Dan Promosi Terhadap Pendapatan Usaha Mikro Bidang Fashion Di Kota Cirebon

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